Mike Chagouri (BSc), Director

Mike has over 14 years market research experience, from 3 leading global agencies.

Mike co-founded research plus after managing Experian’s online research service, Canvasse Opinion. Previously, he was a Director in Research International’s Marketing Science Centre, working on a variety of international innovation projects. He has also worked as Project Director in the European office of leading U.S. new product concept testing agency, AcuPOLL, managing multi-country projects throughout Europe, and in Gfk-NOP’s Automotive division, providing Customer Satisfaction Index results for General Motors and Nissan. Mike began his market research career at Research International, analysing Royal Mail’s postal survey for their published Quality of Service results, after graduating from The University of Stirling with joint honours in Management Science & Marketing, in 1994.

Interesting fact about Mike: before embarking on his research career, Mike manufactured ‘props’ for major feature films, including Braveheart, First Knight and Saving Private Ryan.