effective market, social & opinion research
effective market, social & opinion research

Market Research Expertise

Since 2008, we've supplied Consumer and b2b market research projects for leading companies from a variety of different industries. 

 

Whatever area your organisation operates in, we can apply our research knowledge and techniques to help you resolve any issue that you might have. We have substantial experience of, but are not limited to, researching the following disciplines:

Financial Services : Savings, Investors, Retirement

  • Bespoke surveys, regular trackers and omnibus studies used to generate detailed industry-standard reports, media stories or for strategic decision-making.
  • We conduct research with various types of people, including equity investors, retirees, financial advisors, finance directors or general public financial attitudes.
  • Global research, in over 30 countries and 6 continents.

Marketing Communications : PR, Advertising, Media

  • Our research delivers robust statistics, used in news stories, ad claims or for evaluating campaign effectiveness.
  • Working closely with our clients, we develop surveys that deliver unbiased, credible, results that stand up to scrutiny.
  • We review all published materials that are generated from our research, including press releases and written reports.
  • A Research Director is available throughout the whole project to answer any queries, including from journalists.

Brand Equity : Brand Health, Mapping, User Profiling

  • Perceptual mapping evaluates a brand's strengths and weaknesses in a competitive context, as perceived by consumers. Presented in a comprehensive, visual format.
  • Profiling current and potential brand users is used to help brands target the right people, mapping markets in terms of consumer demographics, behaviours and attitudes.
  • Recommendations to improve brand value and competitive advantage, by tracking changes in perceptions over time.

NPD : Concept to Product Stages, Sales Forecasts

  • Working with FMCG brand owners and design agencies, our NPD research tests all aspects of product innovation, from concept evaluation to refining finished products.
  • We draw on years of experience using proven techniques to optimise product features, including naming, pricing, packaging, positioning and promotional messages.
  • Sales forecasting is an optional inclusion for product tests; modelling the first 2 years, used to refine launch decisions.

Get in touch...

Contact us to find out how our research provides valuable insight, to help businesses achieve success.

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