We're expert at...

Banking, Savings, Investments, Pensions & Retirement

• We conduct research with various types of people, including equity investors, retirees, financial advisors, finance directors or savings & investment attitudes of the general public.
• Bespoke surveys, regular trackers and omnibus studies used to create detailed industry-standard reports, engaging media stories or for effective strategic decision-making.
• Complete global capabilities, having surveyed equity investors in more than 30 countries, across 6 continents.

PR, Advertising, Promotions, Media campaigns

• Our research delivers robust statistics, used in news stories, ad claims or for evaluating campaign effectiveness.
• Working closely with our clients, we develop surveys that deliver unbiased and credible results, that stand up to scrutiny.
• We review all published materials that are generated from our research, including press releases and written reports.
• A Research Director is available throughout the whole project to answer any queries, including directly from journalists.

Brand Equity, Competitive Mapping, User Profiling

• Perceptual mapping evaluates a brand's strengths and weaknesses in a competitive context, as perceived by consumers and presented in a comprehensive, visual format.
• Profiling current and potential brand users is used to help brands target the right people, mapping markets in terms of consumer demographics, behaviours and attitudes.
• Recommendations on how to improve brand values and create a competitive advantage, by tracking changes in perceptions over time.

Evaluting Concepts, New Product Development, Sales Forecasting

• Working with FMCG brand owners and design agencies, our NPD research tests all aspects of product innovation, from concept evaluation to refining finished products.
• We draw on years of experience using proven techniques to optimise product features, including naming, pricing, packaging, positioning and promotional messages.
• Sales forecasts, for the initial two years after launch, can be included for product tests and are used to refine strategic marketing decisions.