effective market, social & opinion research
effective market, social & opinion research

Market Research Expertise

We regularly supply complete Consumer and B2B market research projects for leading organisations, in a variety of different industries. We have substantial experience of, although are not limited to, research in the following areas:

Financial Services - Savings, Investments and Retirement

Our financial service clients use our bespoke surveys, regular trackers and omnibus studies to generate detailed reports, create newsworthy stories and to make strategic business decisions.

  • Attitudes to saving, retirement and finance, including financial confidence and aspirations, investments / savings behaviour and provision for key life-events.
  • Various respondents, including investors, retirees, financial advisors, company finance directors or the population as a whole, in the UK, and in over 30 countries worldwide.
  • Our clients provide a range of financial services, including high-street banks, investment management companies and pension fund providers.

Marketing Communications - Public Relations, Advertising

Working closely with marketing communications agencies, our research delivers reliable statistics, used to generate news stories and ad claims, or to test ad campaign effectiveness.

  • We develop surveys that deliver unbiased, credible, results that stand up to scrutiny, starting from initial, fundamental story ideas or almost finished questions.
  • Review of all published articles, including press releases, that use our research, to check that the statistics used are appropriately and accurately represented.
  • A senior researcher will be available to answer any queries throughout the project, including dealing directly with journalists, if required.

Brand Equity - Brand Health, Competitive Mapping, User Profiling

Our brand evaluation research covers a range of industries, from FMCG to technology providers to service organisations, each facing a distinct set of challenges.

  • Perceptual mapping evaluates a brand's strengths and weaknesses in a competitive context, as perceived by consumers. Presented in a comprehensive visual format.
  • Profiling brand customers and also identifying potential consumers, to aid targeting - segmenting a market using consumer demographics, behaviours and attitudes.
  • Recommendations to improve brand value and creating a continued advantage over competitors, by measuring changes in consumer perceptions over time.

NPD - Product/Concept Development, Sales Volume Forecasting

Working with FMCG companies and design agencies, we develop research programs that test all aspects of product innovation, from concept evaluation to refining product enhancements.

  • Clear direction for concept/product development, we adapt our approach depending on the product innovation stageor creative process stage of communciations/ads.
  • We draw on years of experience using proven techniques to optimise product features, including names, pricing, packaging, positioning and promotional messages.
  • Sales forecasting techniques are an optional inclusion for product tests, used to model the first two years of sales and ultimately refine launch decisions.

Get in touch...

Contact us today to find out how our research can provide you with the insight that will help your business achieve success.

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