effective market, social & opinion research
effective market, social & opinion research

Market Research Expertise

We supply complete Consumer and B2B market research projects for leading organisations, in a variety of different industries. We have substantial experience of, but are not limited to, research in the following areas:

Financial Services - Savings, Investments and Retirement

Our financial service clients use bespoke surveys, regular trackers and omnibus studies to generate detailed reports, news stories or in strategic decision-making.

  • Attitudes to saving, retirement and finance, including financial confidence and aspirations, investments / savings behaviour and provision for key life-events.
  • Various targets, including investors, retirees, financial advisors, company finance directors or general population in the UK, and in over 30 countries worldwide.
  • Our clients provide a range of financial services, including high-street banks, investment management companies and pension fund providers.

Marketing Communications - Public Relations, Advertising

Working closely with marketing communications agencies, our research delivers reliable statistics, used in news stories and ad claims, or to test campaign effectiveness.

  • We develop surveys that deliver unbiased, credible, results that stand up to scrutiny, starting from initial, fundamental story ideas or almost finished questions.
  • Review of all published articles, including press releases, that use our research, to check that the statistics used are appropriately and accurately represented.
  • Research Directors will be available to answer any queries throughout the project, including answering journalists' questions directly, if required.

Brand Equity - Brand Health, Competitive Mapping, User Profiling

Our brand evaluation research covers a range of industries, from FMCG to technology providers or service organisations, each facing a distinct set of challenges.

  • Perceptual mapping evaluates a brand's strengths and weaknesses in a competitive context, as perceived by consumers. Presented in a comprehensive visual format.
  • Profiling brand customers and also identifying potential consumers, to aid targeting - segmenting a market using consumer demographics, behaviours and attitudes.
  • Recommendations to improve brand value and creating a continued advantage over competitors, by measuring changes in consumer perceptions over time.

NPD - Product/Concept Development, Sales Volume Forecasting

Working with FMCG brand owners and design agencies, we develop research that tests all aspects of product innovation, from concept evaluation to refining finished products.

  • Clear direction for concept/product development, we adapt our approach depending on the product innovation stageor creative process stage of communciations/ads.
  • We draw on years of experience using proven techniques to optimise product features, including names, pricing, packaging, positioning and promotional messages.
  • Sales forecasting techniques are an optional inclusion for product tests, used to model the first two years of sales and ultimately refine launch decisions.

Get in touch...

Contact us today to find out how our research will provide valuable insight, to help your business achieve success.

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(c) 2019 : Research Plus Ltd is registered in England & Wales with company number 6532257, at c/o AW Accountancy & Bookkeeping, Kingfisher House, 21-23 Elmfield Road, BR1 1LT.