effective market, social & opinion research
effective market, social & opinion research

How we do it

After reviewing the key objectives, we will devise an effective research program that answers all the issues in full, with specific consideration of:

 

  • Sample : from nationally representative to a very targeted group.
  • Method : quantitative or qualitative research (or a mix of both).
  • Data collection : online, telephone or face-to-face.
  • Optimised : within budgetary and timing constraints.

 

We work closely with a variety of field agencies and select the one that we feel will be most effective at achieving the required sample, within the project timeframe, in the most cost-efficient way. Our attention to quality and our flexible approach mean we deliver comprehensive results, allowing you to make accurate marketing and business decisions.

Quantitative Studies

Our quantitative research provides non-biased, accurate statistics based on robust, representative samples. Our insight methods include advanced analytical techniques, used to make definitive recommendations. 

Qualitative Studies

We'll advise on using focus groups, depth or paired interviews or a combination of techniques. Concept development, ad testing, opinions - research that needs to uncover more emotive responses, to answer 'why?'

Mystery Shopping

Posing as customers of a service, our senior researchers provide their detailed experience feedback and can investigate very specific issues, making results invaluable in resolving critical issues a business might have.

Online Survey

Questions are phrased in the most appropriate way for respondents to self-complete online, avoiding any confusion. Cost-effective, with a fast turn around, it is highly confidential, allowing research on sensitive topics and generally more sincere answers.

Telephone Survey

We usually advise using this method to research highly targeted samples, like managers at a specific level of seniority or within a specific industry. Taking slightly longer than an online survey, it allows for more details and for more conversational feedback.

Face-to-face Survey

Whether quantitative or qualitative research (or a mix of both), we often use this method of data collection for location-specific research or testing ideas requiring detailed explanation. More flexibility, allows for greater probing of responses.

Get in touch...

Contact us today to find out how our research will provide valuable insight, to help your business achieve success.

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