effective market, social & opinion research
effective market, social & opinion research

How we do it

After reviewing objectives, we'll devise a research program to answer all key questions, specifically considering:

  • Method : quantitative or qualitative research (or both).
  • Sample : from targeted group to nationally representative.
  • Data collection : online, telephone or face-to-face.
  • Optimised : within budgetary and timing parameters.

We work closely with a variety of field agencies and choose whoever we feel will be most effective at delivering the required sample, within the project timeframe and in the most cost-efficient way. Our attention to quality and our expertise mean we deliver comprehensive results and recommendations that you can rely on.

Quantitative Studies

Our quantitative research provides non-biased, accurate statistics based on robust, representative samples. Our insight methods include advanced analytical techniques, used to make unambigious recommendations.

Qualitative Studies

We'll advise on using focus groups, depth or paired interviews or a combination of techniques. Concept development, ad testing, opinions - research that needs to uncover more emotive responses, or needs to answer 'why?'

Mystery Shopping

Posing as customers of a service, senior researchers provide detailed feedback of their first-hand customer experience. They can also investigate very specific issues, proving invaluable in resolving any critical concerns a business has.

Online Surveys

Questions are phrased in the most appropriate way for respondents to self-complete online, avoiding any confusion. Highly cost-effective, plus a fast turn around, it is completely confidential, allowing research on sensitive topics and sincerity of answers.

Telephone Interviews

We usually advise using this method to research highly targeted samples, like managers at a specific level of seniority or within a specific industry. Taking slightly longer than an online survey, it allows for more details and for more conversational feedback.

Face-to-face Surveys

Whether quantitative or qualitative research (or a mix of both), this method of data collection is often used for location-specific research or testing ideas that require a detailed explanation. More flexibility, allows for greater probing of responses in real time.

Get in touch...

Contact us to find out how our research provides valuable insight, to help businesses achieve success.

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